Tenetur itaque dolorum mollitia facere reprehenderit praesentium ullam. Accusantium id et illo ut eum. Dolore rerum qui sit eveniet ut nesciunt quam. Molestias fugiat omnis laborum quam.

Do Not Build Theme-Specific Block Plugins for WordPress, Please

A few days ago, I came across a small library of blocks. As always, I was interested in seeing what this new plugin brought to the table. Would it surprise me with a block that has not been done before? Would it present a new take on some old ideas? Or, would it be the same old set of blocks that every other block bundle has? Regardless of what it offered, I was excited to try it all the same.

As I clicked on the description to find out more, I was immediately let down. The plugin specifically stated that it was built for only one theme. I could not use it with my preferred theme.

This was not the first time I had run across this issue. Other theme authors have built their own block bundles in the past. The plugin was not bringing anything particularly new to the WordPress community. It had less than a handful of blocks that had already been done before in numerous other plugins.

The problem was that this felt all too familiar.

Over the years, the WordPress community has created a set of unwritten rules regarding what belongs in a theme vs. what belongs in a plugin. Custom post types, taxonomies, and shortcodes are plugin territory. To an extent, widgets should also be exclusive to plugins. However, because of the way they are handled under the hood, there was always an argument that it was OK for themes to register them.

This theme vs. plugin argument has been ongoing for at least a decade. Because of how themes work, such arguments have been a losing battle. Except in a few edge cases, themes could do everything that a plugin could do. However, there was always supposed to be a clear-cut distinction between the two. Themes were meant to handle the front-end design of a website. Plugins were for everything else.

Today, the WordPress project and its block system are making progress toward solidifying that distinction.

Because of WordPress’s legacy of having various parts that did not all quite fit together in the past, it has created a culture of developers building in-house solutions. Nearly every large theme development company has its own plugins for overcoming the platform’s shortcomings. Most of the blame for this lies with the WordPress project. However, the project’s move to blocks is creating a standardized system that handles everything from a paragraph to the overall site container. With standardization across the board, there will be less and less need for these custom solutions from every theme company.

The block system set a clear line in the sand. It removed the need for shortcodes — good riddance — and will soon phase out widgets. Blocks should be putting those old questions to bed.

For clarity, there is little difference between bundling blocks with a theme and building a separate plugin that only works with a specific theme. The end result is the same. Such a plugin would lock a user into sticking with that theme if they relied on the plugin at all. Few people maintain the same front-end design forever.

The goal is to allow users to switch themes at will while having access to their content and blocks.

These theme-specific block plugins are thinking about blocks in the wrong way. When a user installs a block plugin, the expectation is that they can use those blocks regardless of their theme.

The solution for themes is to use block patterns or styles. Suppose that you wanted to create a slider or carousel as a theme author. There are multiple solutions for this. The first and easiest is to simply recommend a plugin to users or build a plugin of your own that works with any theme. You could also easily add a slider style for the Gallery block. When the user selects it, it transforms the gallery into a slider.

Or, suppose your theme needed to offer a big hero section with a call-to-action button. There is no need for a custom block in this situation. Theme authors can almost exclusively do this by building a custom pattern with existing blocks.

The solution is not to bundle the block in the theme or create a plugin that only works with that one theme.

The beauty of the block system is that most of the pieces are already in place, and they can be rearranged, grouped, and styled in unlimited ways.

Today, there are hundreds of theme-specific plugins in existence. Part of that is because themers were working around the WordPress.org theme review guidelines. Part of that is because some developers did not think creatively enough about solutions. But, the biggest part of it has been because WordPress has not standardized how to build things across the entire platform. Much of that has changed and will continue to change as full-site editing crosses the horizon in 2021. There will be clear paths for themes and plugins.

However, if theme companies continue building theme-specific blocks, we are just lugging along the baggage that the block system is meant to leave behind.

Breid uw alleen bellen-advertenties uit met advertentie-extensies.

Breid uw alleen bellen-advertenties uit met advertentie-extensies.

Wanneer mensen een speciale service zoeken of specifieke vragen hebben, pakken ze vaak liever de telefoon om een gesprek met een medewerker te kunnen voeren. Adverteerders genereren ook meer waarde uit deze rechtstreekse gesprekken met klanten: gemiddeld genereren oproepen drie keer meer conversies dan webklikken.[1]

Honderdduizenden adverteerders maken al gebruik van alleen bellen-advertenties om meer oproepen te genereren via mobiele zoekresultaten. We introduceren nu upgrades voor alleen bellen-advertenties, te beginnen met de lancering van advertentie-extensies. U kunt nu voor het eerst advertentie-extensies weergeven bij alleen bellen-advertenties om meer relevante informatie over uw producten en services te tonen. Zo geeft u mensen nog meer redenen om voor uw bedrijf te kiezen. Bij de eerste experimenten bleek dat implementatie van nieuwe extensies voor alleen bellen-advertenties de klikfrequentie met gemiddeld 10% kan verhogen.

De volgende extensies zijn nu beschikbaar voor alleen bellen-advertenties:
  • Locatie-extensies: Licht informatie over uw nabije bedrijfslocaties uit voor klanten die naar uw winkel willen komen.
  • Highlight-extensies: Promoot unieke aanbiedingen en voordelen, zoals een 24-uurs callcenterservice.
  • Website-informatie: Geef meer specifieke informatie over uw producten en services onder vooraf gedefinieerde kopjes zoals Bestemmingen en Voorzieningen. Een autoverhuurbedrijf kan bijvoorbeeld verschillende autotypen vermelden zoals sedans, hybride auto’s en SUV’s.
Adverteerders en bureaus zoals Hertz, Vortex Industries en DexYP maken gebruik van advertentie-extensies om hun alleen bellen-advertenties uit te breiden met aanvullende informatie en hun zichtbaarheid in de zoekresultaten te verbeteren. 
 Image of Hertz Secondary Logo RGB%2B%25281%2529
“Met oproepen kunnen we op een effectieve manier ons publiek bereiken, dat steeds meer op mobiel gericht is. Oproepen genereren ook betere conversiepercentages in vergelijking met mobiele tekstadvertenties die klanten doorsturen naar onze site. Met nieuwe advertentie-extensies voor alleen bellen-advertenties hopen we onze CTR en het aantal oproepen te verbeteren doordat we letterlijk meer ruimte innemen in de zoekresultaten. Ook kunnen we klanten aanvullende relevante informatie tonen zoals verschillende autotypen en extra productopties.” – Jeremy Venlet, directeur Digitale activiteiten en prestaties, Hertz.
 Image of vortex
“Het kiezen van de juiste partner voor commerciële deurreparatie is een belangrijke beslissing voor een bedrijf. Daarom bieden we uitgebreide telefonische service en ondersteuning om onze klanten te helpen een afspraak bij hen op locatie in te plannen met onze deskundige technici. In samenwerking met digitaal bureau YPM, Inc. hebben we alleen-bellen-campagnes een groot onderdeel van onze digitale strategie gemaakt, omdat oproepen zo belangrijk zijn voor ons bedrijf. De beschikbaarheid van advertentie-extensies bij alleen bellen-advertenties is een enorme stap voorwaarts, omdat we hiermee meer kunnen bieden dan alleen de standaardbeschrijving in de advertentietekst. Zo kunnen we beter onze unieke waardeproposities presenteren, zoals een snelle, efficiënte service en aantoonbare ervaring in het leveren van goede resultaten voor onze klanten.” – Stacey Muto, directeur Marketing, Vortex Industries, Inc.
 Image of Dexyp%2Blogo
“DexYP werkt samen met honderdduizenden lokale bedrijven om hun klantenbestand te behouden en uit te breiden via online marketingkanalen. Voor veel van deze klanten is het genereren van leads en verkopen via telefoonoproepen hun belangrijkste prestatiedoel. Voor degenen die zoekmachinemarketing (SEM) gebruiken, zijn alleen-bellen-campagnes essentieel gebleken voor meer oproepen via mobiele zoekopdrachten, aangezien jaarlijks steeds meer consumenten mobiele zoekopdrachten gebruiken om in contact te komen met lokale bedrijven. We kijken ernaar uit om de campagnes van onze klanten uit te breiden met nieuwe advertentie-extensies. Een uitbreiding met locatie-extensies kan bijvoorbeeld bedrijven promoten die klanten zowel telefonisch als in een nabije winkel kunnen ondersteunen. Wanneer bedrijven meer relevante informatie kunnen weergeven in alleen bellen-advertenties, vallen ze meer op in de zoekresultaten en geven ze gebruikers meer redenen om hen te bellen.” – Brandon Hulme, senior productmanager SEM-producten en -platforms, DexYP.
Als u al locatie- of highlight-extensies of extensies met website-informatie op accountniveau heeft ingesteld, hoeft u geen extra stappen te nemen: de extensies komen automatisch in aanmerking voor weergave bij uw alleen bellen-advertenties. U kunt de berichten in uw extensies ook aanpassen op campagneniveau om ze beter te laten aansluiten bij alleen bellen-advertenties. Benadruk bijvoorbeeld uw snelle callcenterservice of bied een speciale korting wanneer klanten telefonisch een afspraak maken voor diezelfde week. 
Bezoek het Helpcentrum voor meer informatie over alleen bellen-advertenties en bekijk onze praktische tips waarmee u meer oproepen kunt genereren voor uw bedrijf.
Gepost door Maura Moss.

[1] Interne gegevens van Google, 2016


 Image of 4VHG9SPtky0

Macy's is offering big discounts on Nespresso coffee makers and Kiehl's skincare ahead of Cyber Monday

Macy's is offering big discounts on Nespresso coffee makers and Kiehl's skincare ahead of Cyber Monday

When you buy through our links, we may earn money from our affiliate partners. Learn more.

IP Black Friday Macys Deals Products 4x3

  • Cyber Monday is on November 30 this year. Macy’s is expected to offer deals on accessories, clothing, home goods, and more.
  • Leading up to Cyber Monday, we’ll list all the best deals Macy’s has on offer.
  • Our roundup has the best deals for Cyber Monday from a whole bunch of retailers, not just Macy’s.
  • Read Insider Reviews’ Black Friday 2020 deals coverage for more savings.

Due to the pandemic, many retailers aren’t offering in-store-only deals for Black Friday. That means Cyber Monday will be even more similar to the giant day of sales. Macy‘s is making it easy for shoppers to get their purchases quickly, offering curbside and in-store pickup, as well as same-day and next-day delivery. 

As Cyber Monday approaches, Macy’s will start releasing deals early. Some items can be further discounted with the code BLKFRI. We’ll update out picks as the retailer rolls out more bargains. 

Table of Contents: Masthead Sticky

Best early Macy’s Cyber Monday deals

How do we choose the best deals from Macy’s?

  • Products meet our coverage standards. We choose brands that we’ve tested and trust.
  • We compare prices against Amazon, Target, Walmart, and other retailers. The deals we include are the same or better (not including promotional discounts from using certain credit cards).
  • We look at products’ price histories to evaluate how significant the savings are. 

When is Cyber Monday 2020?

Cyber Monday 2020 will be on November 30. Black Friday falls on November 27. There will be deals leading up to both days, but some retailers, including Macy’s may have some bargains reserved just for those days. 

Can I order online and pick up in a  store?

Yes, for many items but not all. Macy’s will offer curbside and in-store pickup. The retailer also ships certain purchases either the same day or the next day.  

What should I buy from Macy’s during Cyber Monday?

Macy’s has a wide range of products. Expect deals in every category, including bakeware, jewelry, shoes, kitchen appliances, beauty, toys, and more. While it does have some electronics, you’re probably better off looking for those deals elsewhere, like Target, Amazon, or Best Buy. 

For last year’s Cyber Monday event, Macy’s had deals on Instant Pots, KitchenAid mixers, Hotel Collection bedding, and Serta mattresses. Expect similar deals this year.

Should I enroll in Macy’s Star Rewards? 

In 2018, Macy’s started allowing anyone to enroll in its Star Rewards program. Previously, only people with a Macy’s credit card were eligible. It’s free to sign up as a “bronze” member. At that level, you earn 1% back in rewards, or $10 for every $1,000 you spend. Extra perks include a birthday gift and access to bonus offers.  

Silver, gold, and platinum tiers require a Macy’s credit card. 

Which is better, Black Friday or Cyber Monday?

There is less of a contrast between Black Friday and Cyber Monday this year. More people will shop online than in stores, and most retailers aren’t offering in-store-only deals. 

Macy’s has a generous, 90-day return policy, which gets extended during the holiday season (with exceptions for certain products). If you pick up something and see a better price elsewhere, you should be able to return it. 

Read the original article on Business Insider
 Image of businessinsider?d=yIl2AUoC8zA  Image of businessinsider?i=ggi40woJ31s:6Kl fYQ9ijI:F7zBnMyn0Lo  Image of businessinsider?i=ggi40woJ31s:6Kl fYQ9ijI:V sGLiPBpWU  Image of businessinsider?d=qj6IDK7rITs  Image of businessinsider?i=ggi40woJ31s:6Kl fYQ9ijI:gIN9vFwOqvQ

 Image of ggi40woJ31s

3D-printed integrative probeheads for magnetic resonance

3D-printed integrative probeheads for magnetic resonance

Nature Communications, Published online: 13 November 2020; doi:10.1038/s41467-020-19711-y

Here, the authors combine 3D printing and liquid metal filling techniques to fabricate customised probeheads for magnetic resonance experiments. They demonstrate in situ electrochemical nuclear magnetic resonance analysis, reaction monitoring with continues-flow separation and small-sample imaging. Image of 9aAlDbJdPhk